Alexis Charpentier

Online Strategist

My name.

Personal & Professional Profile

10 years of experience in Online Marketing & New Media
Experience in different areas of Online & New Media: - Content focused websites (CBC) - Transactional / Sales websites (Trader / Yellow Pages) - Advertising Network (BV Media Ad Network) Specialties - Online & New Media Marketing - Focus on User Experience - SEO / SEM strategy - Website performance & optimization (Testing & Benchmarking) - Leveraging Social media platforms - Copy writting for online & new media

Work Experience

Senior Manager, Online Strategy

Trader Corporation

  • Period: 2010 - Present day
Trader Corporation is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Trader caters to the automotive, real estate and generalist verticals.

Founder

MusicIsMySanctuary.com

  • Period: 2007 - Present day
MusicisMySanctuary.com is a Montreal based music website focused on promoting great music from all over the world all while creating a community of artists and music lovers. It now attracts over 40,000 monthly unique visitors.

Consulting and Web Development

C2 Montreal (C2MTL)

  • Period: 2011
Set in the creative hotbed of Montreal, C2-MTL is a collaborative and immersive conference that inspires right + left brain thinking through a smorgasbord of exhibitions, multimedia presentations, conceptual spaces, projections, collaborative workshops and creativity boot camps. The multifaceted event site will consist of an "innovation village" where participants will be challenged to explore new ideas, in various forms.

Account Executive

BV Media (Rogers Media Group)

  • Period: 2004 - 2007
BV Media is Quebec's premier advertising network with a reach of over 6M monthly unique visitors. It offers a wide range of online services: banner advertising, SEO, SEM campaigns and behavioral targeting.

Communications & Web Content

Radio-Canada (Artv)

  • Period: 2003
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services.

Skills

Tools:

Google Analytics
Google Adwords
Google Webmaster Tools
Wordpress (Joomla & Drupal)
Photoshop
Illustrator
Sales Force

Content Strategy

Excellent

User Experience (UX) Design

Good

Search Engine Optimization

Excellent

Search Engine Marketing

Average

Web Analytics

Excellent

Social Media

Excellent

Project Management

Excellent

Education

Concordia University

John Molson School of Business.

University Football : Concordia Stingers

Vieux-Montreal Cegep

Administration

Cegep AAA Football : Vieux-Montreal Spartiates

College Jean-Eudes

Sports / Study Program

High School AAA Sports : Basketball & Football

Clients & Portfolio

Selected Clients

A few of the sites I am involved with

  • C2MTL Conference
  • MusicisMySanctuary.com
  • 24 Hours of Vinyl

Selected Works